The music video, which takes place in an arcade and includes several references to the film, was released on October 23, 2018. The song is featured in the Disney animated film Ralph Breaks the Internet and was included in its second official trailer, along with the ending credits for the film. On September 19, 2018, "Zero" was released as the second single. Its music video starring the band was released on August 24, 2018. To promote the single, it was chosen by ESPN as the anthem of the 2018 College Football season. On July 17, 2018, "Natural" was released as the lead single.
The next day, they revealed the track listing for the deluxe album. On October 20, 2018, the band revealed the track listing for the standard version of the album on Twitter. There are three versions of the album: a standard version which includes 12 songs, a digital deluxe version which includes 15 songs, and an international deluxe edition which includes 16 songs. The album was put up for pre-order that same day. The group announced the title of their fourth album on October 3, 2018, via social media. The end of the Evolve World Tour immediately concluded the Evolve album cycle, and began the Origins album cycle. Lead singer Dan Reynolds stated that although bands typically take a break for a while after touring, the band had already written songs that felt right to produce and release immediately, as they would be in a completely different place in the future.
Within the trailer, the band spoke about why they were releasing a new album so soon after their previous album Evolve, along with just finishing the Evolve World Tour in September 2018. The following day, Imagine Dragons officially announced the album to the public with a trailer. The album cover for Origins, along with several pieces of merchandise revolving around the album were leaked online on October 2, 2018.